Here are the top 5 reasons to make your business into a social butterfly:

Social media is the ultimate “word of mouth” these days 

1) You will know what people are saying about your business

Social media is the ultimate “word of mouth” these days with public functions like comments, likes and shares. The good side of this is that the activity is right in front of your face, so you can manage your own brand’s reputation.

If someone has published a good or bad experience about your product, you can not only read about it but also reply to it. Reading the feedback helps you learn what is successful or not and helps you get better. Reply to the feedback shows that person, and anyone else who is “listening”, that you care about your customers’ opinions and listen to them.

Additionally, you will be able to see a pattern of what your audience likes and will react to, so you can aim to create more content on that theme in the future.

 

Did you know the travel community of Greenland is already active in sharing its experiences of hotels in Greenland? See what they say about Hotel Arctic on Trip Advisor, for example.

2) The world can virtually meet you

Your company is more real and genuine when your audience can interact with the real people behind the brand. As opposed to websites that “simply” put forth valuable information to users, online conversations establish personal and interesting relationships with others, even when they sit on the other side of the world.


For example, check out how Tele-Post and Air Greenland interact with customers by introducing and telling stories about employees to give a more personal feel to the business.

Your company is more real and genuine when your audience can interact with the real people behind the brand.

Don’t think of Search Engine Optimisation (SEO) as separate from social media but as complementary

3) Your content will pop up in search engines more frequently

Every social media platform has its own search function, and people do use them. Make sure you are there when they search for your products and your company. According to one marketing blog, “In 2012, Facebook said it got around one billion search queries per day.

Don’t think of Search Engine Optimisation (SEO) as separate from social media but as complementary. Even though we cannot say for sure that your social ranking affects the Google search results, no doubt the more social content you have, the more it will pop up in the search results. “In fact, social media profiles are often amongst the top results in search listings for brand names”, says the same marketing blog.


For example, when Visit Greenland is searched on Google, the first result is Visit Greenland’s official website, greenland.com. The second result is one of Visit Greenland’s social platforms (Flickr.com/ilovegreenland), and the 6th is Visit Greenland’s Twitter profile (@ilovegreenland). 

4) You can generate more traffic to your webpage

Great content on social media can generate traffic to your webpage, so make sure to state your webpage’s address in the profile of your social media account. You should also make sure it is easy for people to share your content from your webpage onto social media platforms!

 

As an example, Expert Vagabond provides useful information about hiking the Arctic Circle Trail on The Arctic Circle Trail’s Facebook page. This not only gives information and content but also allows him to get valuable promotion and traffic toward his own platform.

Make sure to state your webpage’s address in the profile of your social media account

...extend your influence past your own audience...

5) Collaboration possibilities are plentiful

Social media is a great place to find people who share similar interests with you, and who may be very keen to promote your products. When you collaborate with others, you extend your influence past your own audience to include the audience of your collaborative partner, more than likely doubling your overall reach. You also send the message that you’re not the only one who thinks your product is great; others agree, too.

 

Want to read more? There’s tons out there!

 

 

Have fun creating social media content and relationships!