What Do We Mean By…
QUALITY LABEL SCHEME
A visible label scheme built on complying with criteria under select main themes such as service and visibility – safety – environment and culture. If you meet the criteria you visibly qualify your product via the label. A label scheme will highlight an improvement in quality, making it a competitive advantage to work towards a higher level. This ensures transparency for the customer as well as an improvement of the overall image of Greenland as a tourism destination.
SERVICE AND VISIBILITY
Criteria will be set for how to best offer good service, how to make one’s product visible and how to make booking easy. This is basically about reliability and hospitality as well as ensuring local anchoring and commitment. Here, one criterion could be that you must have a policy for employees regarding service and safety. Another could be how to best make one’s products visible and which information should be included.
Safety is at the centre of the quality assurance of tourism experiences offered in Greenland. The criteria for safety in the quality label scheme should, therefore, be activity-specific (kayaking, hiking, boat trips etc.). The design of the experience criteria can be based on existing legislation as well as international standards.
ENVIRONMENT, NATURE AND CULTURE
Tourism does have an impact on nature and ecosystems, and growth in tourism increases the risk of even further negative impact. Therefore, it is important to set up rules and control mechanisms to strengthen the protection and preservation of nature and relieve the impact as much as possible. Furthermore, the increase in tourism could affect Greenlandic cultural heritage negatively - but through communication, management and monitoring, tourism can be practiced without it having irreversible consequences for nature and culture. Separate criteria under these three themes in a Greenlandic context will optimize this.