An adventure workshop in collaboration with ATTA, NATA, Vakinn and Keilir.

The Icelandic Tourist Board has been the prime mover in an adventure workshop in collaboration with ATTA, NATA, Vakinn and Keilir and participants from Iceland, the Faroe Islands, and Greenland were invited to attend.

There were about 30 participants in the adventure industry from Iceland and Greenland, who actively participated for two days of interesting discussions on challenges and opportunities for adventure.

“Adventure Community Builder”

ATTA had invited Moe Carrick to facilitate the first day under the title "Adventure Community Builder" with the purpose of sharing ideas about vision, challenges for success and success strategies in the adventure industry of the North Atlantic.

Participants were among others divided into four groups, each one given a headline and asked to brainstorm about it. The topics were: Strengths, Threats, Opportunities, and Problems. The participants were also asked to define "Our Wildest Dreams".

The two countries share many of the same challenges, but also differences. As one example, one may mention the fact that the number of tourists in Iceland is considerably higher than in Greenland Adventure tourists have an expectation of being able to be alone in the wilderness. However, reality has proven quite different in some places where there is an abundance of busses full of tourists with very different interests - it is devastating for the experience and ultimately destructive to the adventure industry.

The topics were: Strengths, Threats, Opportunities, and Problems.

"We can learn from the experience gained by operators in Iceland."

Focusing on the adventure travelers

There is a mutual consensus that tourism in the two countries should be developed in a sustainable and responsible manner, thus allowing the region to attract more adventure travelers, currently the fastest growing segment worldwide.

Camilla Siezing from Go Greenland said: "We can learn from the experience gained by operators in Iceland. However, I was surprised to hear, that concern is being voiced about the prospects of mass tourism in Iceland. If we are armed with forehand knowledge of this eventuality, it is something we should be able to manage in Greenland. It was very rewarding to receive praise from the Icelanders for having a clear vision focusing on adventure travel in Greenland. "

Risk assessment and security of products

The second day of the program focused on "Safety Management" with Jean Claude Razel. The participants studied case studies on how to make "a risk assessment". Two of the groups worked on assessing risk and security of two Greenlandic products: "Kayak Tours in Ilulissat " and "Sail, Hike & Gold ", which is a tour offered by ABC Charter.

"We lack quality assessment, and control of the products in Greenland. It is important to set standards of quality and to equal and similar demands for safety which are clearly transparent to our guests. On paper, operators have the same products, and the guests are unable to assess them on anything other than the price. It is, therefore, important that the tourism industry in Greenland employs the use of control and seals of approval," says Erik Palo from ABC Charter.

"We lack quality assessment, and control of the products in Greenland."

There was an agreement among the organizers, and all the participants at the workshop, that this is only the beginning of a new collaboration between the three countries.

The beginning of a new collaboration

There was an agreement among the organizers, and all the participants at the workshop, that this is only the beginning of a new collaboration between the three countries.

The future focus is on developing adventure tourism in a sustainable manner, implementing security procedures, and ensuring a high quality. And last but not least, to create a forum where participants can share their knowledge and experiences, and ensure that progress happens in a sustainable and responsible manner.

Kasper Trojlsgaard, Arctic Friend, expressed the following: "the workshop has been worth its weight in gold. It's good to put words in a proper context and framework, outlining where we want to go. It is wonderful to have a common forum in which to develop adventure, and to set standards."

The Greenlandic participants were Destination Sagalands, Hotel Narsaq/Greenland Center, ABC Charter, Touring Greenland, Go Greenland, Arctic Friend and Visit Greenland.

For more information about AdventureEDU and cooperation with ATTA, contact Lykke Yakaboylu, lykke@greenland.com, Mads Pihl ​​pihl@greenland.com or Anders la Cour Vahl, anders@greenland.com