What is Adventure Travel World Summit?
The straight answer is that ATWS is a professional conference that brings together 700 members of the global adventure travel industry including tour operators, destinations, gear brands, journalists, PR firms and dignitaries.
The more exciting answer is that The Summit, as it is fondly called, is a much-anticipated annual gathering of the entire adventure ‘tribe’ - people with a shared intense passion for adventure, discovery, and travel.
ATWS is a unique experience. With networking sessions and guest speakers to educate about industry trends, it is far more of a conference than a typical trade show. But it also incorporates real adventure to promote more organic bonding and partnership ‘seed-planting’. Through outdoor experiences like the Pre-Summit Adventure and the Day of Adventure, the tribe uses nature and physical activity as a platform for new connections.
"a much-anticipated annual gathering of the entire adventure ‘tribe’ - people with a shared intense passion for adventure, discovery, and travel."
This year, Greenland was proudly represented by three delegates - Jon Krogh from Touring Greenland, on behalf of Sermersooq Business Council, and Lykke Geisler Yakaboylu and Sarah Woodall from Visit Greenland. Between the three, they used every opportunity to chat with current partners, pitch media on what’s hot in Greenland for 2016, and ignite a spark of inspiration in new partners’ hearts and minds about adding Greenland to their portfolios.
"I leave every time feeling inspired and with lots of new contacts and projects. ATWS is the place to be when working with adventure travel," - Lykke Geisler Yakaboylu
Greenland Tourism Ambassadors at ATWS 2015
“I participated at my 5th ATWS this year in Puerto Varas, Chile. The Summits have all been different, but what strikes me every time is the energy and passion amongst the 700 delegates at this event. I leave every time feeling inspired and with lots of new contacts and projects. ATWS is the place to be when working with adventure travel - so focused and with the interest of growing in a sustainable way which is what adventure travel stands for - and which is the perfect match for Greenland.” - Lykke Geisler Yakaboylu, Visit Greenland
“ATTA is the best way to stay informed about the industry and meet like-minded people from all over the world. I felt inspired, motivated and connected like never before.” - Jon Krogh, Touring Greenland
“ATWS in Chile was my very first Summit, so I was just a bit intimidated to go into a close-knit group of adventure industry gurus. But everyone was incredibly open and welcoming, and the minute I said ‘Greenland’ they got really excited.
I came home with plenty of project ideas to keep me busy in 2016, and I can’t wait for The Summit next year in Alaska!“ - Sarah Woodall, Visit Greenland
Greenland Content at ATWS 2015
Greenland also received large-scale visibility at ATWS 2015 as the winner of the Adventure in Motion film contest. With 26000 public votes, the film “Alpine Ski Touring in East Greenland - Remote Peaks of Greenland”, a cooperative effort between Visit Greenland and Icelandic Mountain Guides, won over 73 other films and was screened for all 700 delegates at the conference.
Last but not least, the band Pamyua, featuring Greenland’s own Karina Møller, played during one of the evening social events. To say the crowd couldn’t get enough of them would be a total understatement.
Little by Little, We Become Big
The theme for Adventure Travel World Summit 2016 is ‘Go Big’, and it is a message that Visit Greenland has brought home in its luggage. Couldn’t it be so great to have a big, strong and dedicated Greenland presence at next year’s conference?
Given the location in Alaska, all things Arctic are sure to have high relevance and central focus. As a key Arctic destination, Greenland needs to be there to help tell that story, and our voice will have strength in numbers.
Visit Greenland challenges local tour operators and stakeholders from all five regions to join us at Adventure Travel World Summit 2016 in Anchorage, Alaska from 19-23 September. In a perfect world, this participation would continue well into the future to help solidify Greenland’s image as a leading adventure travel destination.
Read more about adventure travel in Greenland
In a perfect world, this participation would continue well into the future to help solidify Greenland’s image as a leading adventure travel destination.