What is Adventure Travel World Summit?
The straight answer is that ATWS is a professional conference that brings together 700 members of the global adventure travel industry including tour operators, destinations, gear brands, journalists, PR firms and dignitaries.
The more exciting answer is that The Summit, as it is fondly called, is a much-anticipated annual gathering of the entire adventure ‘tribe’ - people with a shared intense passion for adventure, discovery, and travel.
ATWS is a unique experience. With networking sessions and guest speakers to educate about industry trends, it is far more of a conference than a typical trade show. But it also incorporates real adventure to promote more organic bonding and partnership ‘seed-planting’. Through outdoor experiences like the Pre-Summit Adventure and the Day of Adventure, the tribe uses nature and physical activity as a platform for new connections.
"a much-anticipated annual gathering of the entire adventure ‘tribe’ - people with a shared intense passion for adventure, discovery, and travel."
This year, Greenland was proudly represented by three delegates - Jon Krogh from Touring Greenland, on behalf of Sermersooq Business Council, and Lykke Geisler Yakaboylu and Sarah Woodall from Visit Greenland. Between the three, they used every opportunity to chat with current partners, pitch media on what’s hot in Greenland for 2016, and ignite a spark of inspiration in new partners’ hearts and minds about adding Greenland to their portfolios.
"I leave every time feeling inspired and with lots of new contacts and projects. ATWS is the place to be when working with adventure travel," - Lykke Geisler Yakaboylu
Greenland Tourism Ambassadors at ATWS 2015
“I participated at my 5th ATWS this year in Puerto Varas, Chile. The Summits have all been different, but what strikes me every time is the energy and passion amongst the 700 delegates at this event. I leave every time feeling inspired and with lots of new contacts and projects. ATWS is the place to be when working with adventure travel - so focused and with the interest of growing in a sustainable way which is what adventure travel stands for - and which is the perfect match for Greenland.” - Lykke Geisler Yakaboylu, Visit Greenland
“ATTA is the best way to stay informed about the industry and meet like-minded people from all over the world. I felt inspired, motivated and connected like never before.” - Jon Krogh, Touring Greenland
“ATWS in Chile was my very first Summit, so I was just a bit intimidated to go into a close-knit group of adventure industry gurus. But everyone was incredibly open and welcoming, and the minute I said ‘Greenland’ they got really excited.
I came home with plenty of project ideas to keep me busy in 2016, and I can’t wait for The Summit next year in Alaska!“ - Sarah Woodall, Visit Greenland
Greenland Content at ATWS 2015
Greenland also received large-scale visibility at ATWS 2015 as the winner of the Adventure in Motion film contest. With 26000 public votes, the film “Alpine Ski Touring in East Greenland - Remote Peaks of Greenland”, a cooperative effort between Visit Greenland and Icelandic Mountain Guides, won over 73 other films and was screened for all 700 delegates at the conference.
Last but not least, the band Pamyua, featuring Greenland’s own Karina Møller, played during one of the evening social events. To say the crowd couldn’t get enough of them would be a total understatement.
Read more about adventure travel in Greenland
Pituto is a little slang we picked up in Chile. It means ‘a person you call upon for a favor thanks to a previous relationship’. To Chileans there is often a negative connotation, but we have put a positive perspective on it. ATWS is about establishing pitutos around the world - making connections that are genuine enough to call upon them in the future to a get a FAM Tour off the ground, to place the perfect journalist on an operator’s pilot trip, or to start a cross-cultural exchange project between similar destinations. Pitutos become united by adventure.
See you next year for ATWS 2016 in Anchorage, Alaska!
Pituto is a little slang we picked up in Chile. It means ‘a person you call upon for a favor thanks to a previous relationship’. To Chileans there is often a negative connotation, but we have put a positive perspective on it.