Desire for Better Marketing and Sales
For years the visitors in South Greenland has had the option to stay at sheep farms, but it has been difficult to find information about the options, get an overview of the standard of the different accommodations and in some cases find out how to book.
A few years ago this led Ellen K. Frederiksen, who runs the accommodation Illunnguujuk with her husband at their farm in Qassiarsuk, to reach out to the Icelandic farm tourism association Icelandic Farm Holidays.
”I was interested to learn how to establish a cooperation between the Icelandic and the Greenlandic farms in order to better our marketing and sales, and it was positive to feel that they were immediately interested. Here at home as well as in Iceland”, Ellen recalls.