Everyone knows that word-of-mouth is very important, however how should the travel industry in Greenland use this knowledge? Eyd Petersen from Hotel Avannaa gives an example how online bookings have increased their sales.

 

Hotel Avannaa utilises booking.com

Hotel Avannaa was first established in 2011, a time when Eyd Petersen saw a gap in the Ilulissat hotel market.
“All hotel options in those times were expensive and catering to a more luxury market, and we knew that tourists were looking for more basic options too.”

Hotel Avannaa was first established in 2011.

Hotel Avannaa has been ranked two years now as the best hotel in Ilulissat, according to Booking.com

A simple offering

With this main point of difference, Petersen went about establishing Hotel Avannaa. Twenty-one rooms in guesthouse style accommodation with basic amenities, although some rooms have a kitchenette. It’s set in a quiet environment by the harbor, about ten minutes walk from the city centre. A simple continental breakfast is provided, an option which almost all guests choose. There is no room service and reception is only open until 5pm and until 9pm in the summer.

 

Ranked best in Greenland by Booking.com

Despite the lack of bells and whistles, Hotel Avannaa has been ranked two years now as the best hotel in Ilulissat, according to Booking.com. Guests have given her a rating of 8.4 / 10, which is the best score for a hotel in Greenland. This is something Petersen is very proud of.

She joined booking.com because she wanted to increase Avannaa’s visibility online.

“We checked a few different platforms in order to find commission and prices, and how far they reach. I made an appointment at VNTM the first year I was there, and thought it made sense to try it.”

Benefits of being recommended

Today, because of her high ranking on Booking.com, guests tell her that they often book her through this platform. They read and write recommendations on different websites, which allow others to get a better idea of what product is being offered.

“It’s also more genuine than Trip Advisor, because you must book and experience the place before you can leave an online review.”

Guests tell her that they often book her through booking.com.

It is also important to be present online.

Dealing with bad recommendations

It is also important to be present online, so that one can respond to the negative reviews but to also learn from feedback. To date, Petersen has only received one negative review online with booking.com but she recommends being open and telling the truth if that ever happens to you.

“This guest was over-demanding, and expected us to be her personal chauffeur. So when she wrote her review, all I could respond was with the polite truth.”

The future online

Petersen is continually looking at different ways to market Hotel Avannaa online, using a limited pool of financial resources. It is important to be present where the customers are looking online, and choosing the platforms which offer high visibility across an increased number of pages.

“There are only so many tourists that come over the year to Greenland, so it is a competitive market”, she concludes.

TIP: Speaking of online platforms, remember that social media is a chance to interact with customers who are planning a trip to Greenland - follow us on our social media pages to start a conversation with a fan who is considering a trip or ready to book!

“There are only so many tourists that come over the year to Greenland, so it is a competitive market”.