NEW B2B TEAMS AT VISIT GREENLAND

Visit Greenland now has four dedicated employees to the important work of international relationship management in key markets for 2015. Lykke Geisler Yakaboylu and Malik Milfeldt are teamed up to focus on the European & Scandinavian market. Additionally, Malik has his eye on Asia, already with market research underway to create a strategy for how best to reach this emerging market for Greenland.

To the west, Sarah Woodall and Idrissia Thestrup are teamed up to focus on the North American market. As a U.S. citizen, Sarah lives in Washington, D.C. and travels to and from Greenland frequently, and is thus primely located to reach agents and operators efficiently.

Team members will be present in Reykjavík at The Icelandair Mid-Atlantic Tradeshow in February. Be sure to make an appointment with the Visit Greenland booth if you will be there!

Visit Greenland now has four dedicated employees to the important work of international relationship management in key markets for 2015.

Why put off for tomorrow what you could do today? Such was the mindset of the new North America B2B team!

JUMP START IN THE NORTH AMERICAN MARKET

The influence of the North American market grows in Greenland, which can especially be seen through the traffic on Greenland.com. In 2014, 27% of views on Greenland.com came from the United States, which is the largest representation from any single nation, including Denmark. With such momentum, why put off for tomorrow what you could do today? Such was the mindset of the new North America B2B team!

In November 2014, the team got a head start on the new year’s efforts and embarked on a 2.5 week long transcontinental tour in the United States. They met with 24 agents and operators that gave a diverse view of current and potential American buyers, and their clients. Ultimately, the goal in the coming years is to both strengthen the existing relationships with American operators and to open new doors for increasing Greenland’s presence as an extraordinary holiday destination in Americans’ minds.

TWO WAY CONVERSATION

In the course of the B2B meetings, there was a wealth of information sharing and formation of new connections, as these meetings served as the first direct contact with a Greenlandic stakeholder for many of the organizations.

By the end of the tour, “opportunity” was the operative word.

The Greenland tourism industry has gained an incredible amount of insight into the North American market which can only positively influence future developments, and the same will be done with the European and Scandinavian markets.

The meetings served as the first direct contact with a Greenlandic stakeholder for many of the organizations.

Visit Greenland can put the organizations into direct contact with the local operators that are most relevant for them.

TARGETED MARKETING AT THE B2B LEVEL

From the potential operators, Visit Greenland collected information about who the operators’ travelers are. This profile includes an even mixture between demographics, like age and residence, and psychographics, like what they want to experience on holiday and how they want to experience it - with a guide or as a free independent traveler, for example.

Having such a profile is priceless for Visit Greenland because it allows us to identify the operator’s travelers as members of the 11 market segments found in Greenland.  Some cater to the common Globetrotter and Sightseer market segments while others target Culture Lovers, Nature Lovers, Special Interest Adventurers, and the luxury traveler. With this in mind, Visit Greenland can make targeted suggestions about what regions and experiences in Greenland are best for their organization to consider. More importantly, Visit Greenland can put the organizations into direct contact with the local operators that are most relevant for them.

As the relationship grows with these international operators and they debut Greenland in their destination portfolios, each operator can enjoy an exclusivity factor knowing that their Greenland offerings are unique in some way from what other operators have. What’s more, they can transfer the exclusivity to their clients because, essentially, the itineraries were hand-picked for their interests.