In a close collaboration with business-to-business partners within and outside of Greenland, Visit Greenland has taken the initiative for a new concept for producing photos and visual narratives. The initiative will ensure there is a continuous production of a broad spectrum of photos and even better opportunities for multi-pronged product marketing and branding. 

Visit Greenland has taken the initiative for a new concept for producing photos and visual narratives

The national Flickr photo database on media.gl is today a well-established and well-known concept

Further development of the Flickr database

The national Flickr photo database on media.gl is today at well-established and well-known concept, widely used by business collaborators both within and outside of Greenland.  

The database is under continuous expansion and refinement. Besides work on the database and the purchase of small series of photos and individual photos, Visit Greenland has begun a new process of work, collaborating with partners in the tourism industry, creating adventure narratives which clearly visualize the experience of a Greenlandic adventure.

We do this by entering into a cooperative agreement with tour operators, who are taking an initiative to kick-start a collaboration, actively assist with logistical support, and contribute to the development of a concept for how a series of pictures should turn out.

From the idea to a series of photos

Visit Greenland will engage in a dialog, on the basis of a request from a collaborator, concerning photography of any product and what wishes tour operators may have for the narrative of the product. At the same time, we evaluate how to approach a given task, so it fits with the style used in Pioneering Nation branding. We also assess the priority of the task when compared to other similar assignments.

A collaboration of this nature makes it possible to create multiple series of photos with a wide range of applications because there will be a sufficiently high number of photos in a series to cover the needs of the tour operator, external partners, media platforms, websites, social media as well as our ability to tell different stories according to how the pictures are angled.

There is no charge when using the photos. They are also available through downloading and file sharing via Flickr under a newly written license, thus allowing for a broad use in a number of marketing related efforts, tied to promoting Greenland as an adventure destination. By making the results of a specific collaboration available to a broader group of user, the value of that specific production increases significantly.

A collaboration of this nature makes it possible to create multiple series of photos with a wide range of applications

One of the first examples of this new style of a more inclusive visual narrative was a production in August of this year, in collaboration with a new kayak operator in the Disko Bay.

New kayak adventures in the Disko Bay

One of the first examples of this new style of a more inclusive visual narrative was a production in August of this year, in collaboration with a new kayak operator in the Disko Bay.

Marc Carreras from Ilulissat has established a working relationship with International under the name PGI Greenland, and they have entered into a collaboration with North Greenland Adventure regarding logistical support in the local area. The fruits of these collaborator efforts came to light during the summer of 2014 when a whole new and well-equipped kayak center opened in the rustic maritime buildings surrounding restaurant H8 in Oqaatsut.

Greenland has a significant lack of available opportunities for kayak adventures tailored to the needs of the visitors. The new kayak center in Oqaatsut will be able to supply the kind of products that will allow both beginners and more seasoned visitors to experience the thrill of adventures in the bay, between icebergs and whales.

From a series of photos to visual narratives

The news value of this product and the lack of photos of kayaks in the national database made it easy to view this task as a pilot project for future collaborative photo shooting efforts around the country.  

Even more important was the fact that Marc Carreras and North Greenland Adventure were willing to spend time and energy on organizing a full day photo shoot involving extras, a guide and transportation by boat. Because there was no dependency on following a tour schedule, the pictures were produced in a set tempo that suited every participating partner’s demands for the photos that they were anxious to acquire.

The collaboration efforts resulted in a narrative involving 25 photos, which as we speak, are already being used by the local operator, their international partner PGI and Visit Greenland.
The pictures are also available to other interested parties, who wish to focus their efforts on product marketing, or do better when it comes to branding and storytelling. The photos are available on the national Flickr database.  

For Visit Greenland this project design signifies that in the future we will increasingly look to the opportunities for collaboration with tour operators, regional destinations and other partners who actively commit to why and how they wish to narrate a story about a product, an experience, a destination or similar. We are happy to engage in a conversation with any interested parties about the potential for collaboration on photo shoots of this nature.

Please write to photos@greenland.com for additional information.

We are happy to engage in a conversation with any interested parties