Online Reputation Management is becoming crucial in the tourism industry. Tourists use digital platforms and social media channels in various phases of their travel experiences - from when choosing the destination, to planning and booking, and evaluating their time.

By being active online you will have the opportunity to learn from your guests’ experiences and evaluate the way your business is going - and with the help of your guests’ feedback you can make your tourism product even better and more attractive. This is also a way to get more customers.

Tourists use digital platforms and social media channels in various phases of their travel experiences

As Greenland also exists on TripAdvisor, your business has the potential of reaching 350 million unique monthly visitors

The reach of TripAdvisor

The largest travel site on the Internet is TripAdvisor, which offers advice to and from millions of travelers and a wide variety of travel choices. As Greenland also exists on TripAdvisor, your business has the potential of reaching 350 million unique monthly visitors - you might want to give it a go! Best of all, it is free and there are guided steps for how to use it in their Owner’s Management Center.

TripAdvisor is a chance for you to manage your reputation online, monitor the satisfaction of your guests and to gain valuable feedback from them. With TripAdvisor you can make your business look good and interesting online, and that is what your competitors are doing as well.

 

To be honest, being on TripAdvisor is not actually even in your hands, since travellers can list your business online themselves. However it is up to you whether you want to interact with them while taking care of your online reputation at the same time!

At first glance it may seem difficult to adopt the procedures of this completely new digital platform, but your online reputation is so important in modern tourism that it is hard to operate a business without giving it a chance.

Your online reputation is so important in modern tourism that it is hard to operate a business without giving it a chance.

There’s no need to panic over the possibility of getting some negative feedback on TripAdvisor, since it is actually an opportunity for you to improve. One or two bad reviews are not going to ruin your business, because who can be perfect?

How you can benefit from your guests’ experiences on TripAdvisor

As an operator you are probably used to in getting at least some feedback from your guests. Depending on the subject, you’ll then end up choosing the correct way to respond to that feedback. Your guests on TripAdvisor may leave some nuggets of valuable information that will help you to reshape, alter or improve your product.

For example, while you may brand your overnight accommodation as a ‘hostel’, travellers may suggest that your product is more of a ‘guest house’ due to the facilities, location and pricing point - this is very important feedback to receive and consider, as it helps with your marketing strategy and the type of clients who will come to your place.

There’s no need to panic over the possibility of getting some negative feedback on TripAdvisor, since it is actually an opportunity for you to improve. One or two bad reviews are not going to ruin your business, because who can be perfect? On the other hand, what could be better than to read reviews from your happy guests, recommending you in front of your competitors and thousands of other tourists having an interest towards your services?

So, are you ready to take the first step?

Check out this infographic to show the first steps of getting onto TripAdvisor