Since 2010, Greenland has seen a one-third reduction in the number of cruise tourists visiting the country.

A possible reduction in tariffs, new port projects and, hopefully, the imminent prospect of clarity on future regulations governing navigation in Greenland all spelt good news for cruise lines and the Greenlandic delegates that attended the Seatrade Miami tradeshow in March.
 
Since 2010, Greenland has seen a one-third reduction in the number of cruise tourists visiting the country. Medium-sized ships with 500-1200 passengers, in particular, have stopped visiting Greenland. However, we have also seen a growth in the number of expedition ships that usually carry 50-250 passengers.
 
Visit Greenland has therefore devised two sets of initiatives targeting cruise shipping in Greenland. There are initiatives targeting operators of expedition ships and those geared at the larger cruise lines.

The world of expedition cruises in Greenland

When it comes to the expedition operators, the focus is on supporting positive developments. We do this by working with individual operators to produce images and texts for sales and marketing purposes. This material will be used directly in marketing materials and for training the operators’ sales agents in Greenland. Visit Greenland is also setting up an expedition cruise area on www.greenland.com, where prospective tourists can get a glimpse of the unique experiences that expedition cruises can offer.
 
“Visit Greenland’s segmentation work shows that expedition cruise passengers look more like land-based tourists in Greenland than passengers on large cruise ships. They are typical adventure tourists who simply choose sailing as their way of getting around the country, because it gives them a chance to see and experience areas that are otherwise difficult to access,” says Anders la Cour Vahl.

When it comes to the expedition operators, the focus is on supporting positive developments.

Back home in Greenland, Visit Greenland is organising a workshop for Greenlandic cruise operators, where product development and framework conditions, for example, figure on the agenda.

Framework conditions, cruise trade fairs and workshops

For large cruise lines, the onus is on creating the best possible framework conditions to make it attractive for them to operate in Greenland – and to communicate this to the shipping companies. It is always important to draw attention to the fact that Greenland is a destination in a global market, where all countries vie for business. Visit Greenland is therefore providing a booth for Greenlandic operators at the two cruise tradeshows that matter most to us - Seatrade Europe and Seatrade Global in the USA.

Back home in Greenland, Visit Greenland is organising a workshop for Greenlandic cruise operators, where product development and framework conditions, for example, figure on the agenda.
“We can also help improve the way in which we design and package our products for the ships. If they can also see an economic benefit, they will obviously take more of an interest,” says Mads-Daniel Skifte.

Forthcoming cruise events:

26th - 27th May 2015: Cruise Greenland Workshop, Kangerlussuaq
9th – 11th September 2015: Seatrade Europe, Hamburg
15th October 2015: AECOs 12th Arctic Cruise Conference, Copenhagen

14th - 17th March 2016: Seatrade Global, Ft. Lauderdale
26th - 28th April 2016: North Atlantic Cruise Symposium, Torshavn
 
For further information, please contact Visit Greenland's cruise relationship managers Anders La Cour Vahl and Mads-Daniel Skifte: cruise@greenland.com