Flight Network used a number of criteria to select the top 20 different tourist boards including strength of branding messages, creative digital presence, and how a tourist board’s marketing reflects the spirit and people of the location.

 

Flight Network writes,

“Greenland is a complex destination, and yet, this tourism bureau successfully manages to break its local sites down into digestible, attractive experiences that would appeal to different calibers of travelers…”

 

“Visit Greenland makes a concerted effort of delineating regional facets, so that travelers know what to expect before they arrive. What’s more? The bureau excels at providing practical information in a creative medium. Whether this means delivering quirky stories on how to dress, drum dance, or even get to Greenland in the first place, both video and text are often employed throughout the site to get visitors aware of local customs, and helpful tips.”

 

Anders Stenbakken, CEO of Visit Greenland says,

“I’m very proud that Visit Greenland receives this award. It is an honour for a small tourist board like us to be in the top 20 with larger tourist boards such as New York City and Canada.

 

“We see this as a result of how much Visit Greenland has invested in developing in-house resources and local competencies in the past seven years. Furthermore, we have committed to our strategy, which has meant that we clearly know what we want to communicate about Greenland as an unique arctic destination,” ends Stenbakken.

 

You can read more about this award on Flight Network.