In the last month, Visit Greenland has been extra busy in the United States. In close cooperation with a few powerhouses - The Smithsonian Institution, The Greenland Representation in Washington, D.C. and The New York Travel Writers’ Association - a series of public events are taking place on the east coast of the United States in order to present Greenland to this important market.
A series of public Greenland events are taking place in the United States.
Today 26% of all users on Greenland.com are from the United States in particular.
The North American market has increasing importance for tourism in Greenland. Today 26% of all users on Greenland.com are from the United States in particular, constituting the most of any nationality. This is, in fact, more than those from Denmark and Germany, which rank second and third, respectively.
In Iceland, there is also a large growth in the number of American tourists. Iceland’s tourism statistics show that the share of North American tourists has grown almost 200% over the last five years. It is known that Iceland is a logical springboard to Greenland from this corner of the world.
Anders Stenbakken, Director at Visit Greenland, says:
“The tendency is very clear, and it is obvious that we must take action on the significant growth in interest from the United States."
"We not only want to increase interest about Greenland in the United States but also want Americans to actually visit Greenland. The promotion of Greenland as a tourist destination ‘on the ground’ in the United states is a necessary action in order to support the existing interest with concrete opportunities to experience it.”
“The tendency is very clear, and it is obvious that we must take action on the significant growth in interest from the United States"
Via a stand manned by Sarah Woodall, Visit Greenland, Greenland’s destinations and various experiences were promoted.
Therefore, Visit Greenland has a proactive approach to the North American tourist market. Actions are as follows:
Saturday May 9, Visit Greenland participated in the Arctic Spring - Arctic Matters Festival at the Smithsonian Institution’s National Museum of Natural History in Washington, D.C., a museum that sees almost 30,000 people a day in the high season. Via a stand manned by Sarah Woodall, Visit Greenland, Greenland’s destinations and various experiences were promoted. Ann Andreasen, Rene Kristensen, and children from the Uummannaq Children’s Home will also participate with music performances.
On the same weekend, together with The Greenland Representation in Washington, D.C., Greenland was promoted via the annual EU Open House event. Here the focus was on Greenlandic culture which was displayed, among other ways, via short films from the Greenland Eyes Film Festival.
Last but not least, Visit Greenland carried out a Greenland Day on May 6 in New York City for members of The New York Travel Writers’ Association. The goal was to increase the American media’s knowledge of and interest in press trips to Greenland. The event was held at The Scandinavia House.
Sarah Woodall, who has worked at Visit Greenland for three years in both the United States and in the headquarter office in Nuuk, leads Visit Greenland’s efforts in the United States. She says, “I have the great honor of representing Greenland her in the United States. As an American myself, I think my message to my fellow countrymen is meaningful. The message is: ‘I see an incredible amount of value in Greenland as a unique holiday destination. I myself have fallen in love with the country, so it is possible for you to do the same. Come to Greenland!’”
"I see an incredible amount of value in Greenland as a unique holiday destination. I myself have fallen in love with the country, so it is possible for you to do the same. Come to Greenland!’”
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