WHAT IS ADVENTURE TRAVEL IN GREENLAND?

The core values of adventure tourism are what underpin tourism in Greenland. Growth in employment and income in the coming years will come from companies that think sustainably, take responsibility for culture and the environment and understand how to involve visitors in active experiences.

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KEY FACTS ON ADVENTURE TRAVEL

Between 2010 and 2014, the adventure tourism industry grew by 195%. Greenland has every opportunity to become part of this international trend which is generating more money for local communities and raising awareness of responsible tourism.

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ADVENTURE IN PRACTICE - GREENLAND OUTDOORS

Jens-Pavia Brandt’s company Greenland Outdoors specialises in combining kayaking, wildlife tours, storytelling, and hiking in the backcountry around Kangerlussuaq.

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ADVENTURE SEGMENTS IN GREENLAND

Visit Greenland's work with mapping and segmentation of tourists in Greenland is closely related to the definitions of adventure by the Adventure Travel Trade Association, and in this article we will explore how the two models are connected.

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ADVENTURE IN PRACTICE - INUK HOSTELS

Liisi Egede Hegelund offers a combination of accommodation and cultural encounters in a backcountry oasis right in the heart of Nuuk’s urban environment, and her concept shows how adventure in Greenland can be based just as much in urban settings as in the mountains.

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FRAMEWORK CONDITIONS AS A TOOL FOR ENHANCING VALUE

Natural and cultural resources are the building blocks for adventure tourism, and public-private collaboration on preservation and protection can create a platform for sustainable resource management and future business development.

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ADVENTURE IN PRACTICE - TRAVELLODGE GREENLAND

Travellodge Greenland in East Greenland has created strong adventure tourism products. It is now a growing business based on local knowledge, passion and a desire to make a difference in the local community.

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SHARED RESPONSIBILITY THROUGHOUT THE SUPPLY CHAIN

Partnership between companies in a supply chain can be critical for local and global implementation of business development based on sustainable and responsible business practice.

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ADVENTURE IN PRACTICE - PGI GREENLAND

PGI Greenland is a newly set-up company in the Disko Bay. In a busy market, PGI Greenland has found a niche in adventure-based tourism, developed in close collaboration with local logistics providers and an international partner.

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HUMAN RESOURCES AND ADVENTURE

Professional guides are one of a tour operator’s main assets. The guides must have specialised knowledge that can inspire and help the company’s clients in a way that is safe and responsible.

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ADVENTURE TRAVEL TRADE ASSOCIATION

Together with a few domestic operators Visit Greenland uses the global Adventure Travel Trade Association network to help promote the development of the adventure tourism industry in Greenland.

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