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Adventure tourism in everyday life
Adventure tourism combines culture, nature and physical activity. Inuk Hostels in Nuuk offer an exciting and innovative package of accommodation and tours in Greenland. This is also an example of how products do not have to be extreme or to be set in some remote wilderness to address people’s needs for adventure.

Liisi Egede Hegelund’s business combines accommodation and experiences in a cultural and historical context. The tours focus on involvement, culinary experiences and storytelling in an urban environment that is steeped in history.

The company’s basic philosophy is about offering sustainable experiences based on Liisi’s own cultural background and experiences of tourism in what she calls an “Inuit landscape project”, where culture and accommodation meet in a product targeted at adventure tourists and business functions.

New perspectives on Nuuk
“The idea is that the surrounding fjord and mountain landscape, the urban space and the cultural experience of the capital give Inuk Hostels a platform for tours and activities. Tied to this is the opportunity that visitors have of staying in a modern version of a historical Greenlandic house,” says Liisi.

“My Greenlandic background, my extensive cultural knowledge and my experience and knowledge of what tourists want from their holidays have meant that I have aimed to carry out a project that is unique to Nuuk and adds a whole new dimension to what the town has to offer.”

In this theme-based universe based on stories that she is passionate about communicating, Liisi offers tourists the unique experience that her business has to offer. Examples of what the company has to offer:

-       Stories relating to Inuit culture where visitors get to know everyday life in Greenland by meeting guides that will tell them about Greenland's history, myths and legends and the feats and achievements of their forefathers.

-       Culinary experience of the past where visitors get to see caves that were used to store dried fish and meat right up to the 1960s.

-       An experience of everyday life in a large and modern Greenlandic town combined with culinary experiences, kaffemiks (traditional social gatherings where coffee, tea and snacks are served) and storytelling events.

 

Big experiences in small things

Sometimes small details make all the difference. Adventure tourism in Greenland can help us by bringing to the fore those values we live with every day and which can be used to offer wonderful experiences to others.

Adventure tourism is primarily a personal attitude to the world, a curiosity and a desire to challenge yourself culturally and physically in a responsible way.

Therefore, what to us seems homely and familiar may in fact turn out to be exactly what visitors to Greenland are looking for to make their experience of Greenland truly unique and inspiring. This perspective on the world can give a business the competitive edge that makes the product visible and ensures the success of the business.

Sometimes small details make all the difference. Adventure tourism in Greenland can help us by bringing to the fore those values we live with every day

READ THE OTHER STORIES IN THE ADVENTURE SERIES ABOUT GREENLAND

 

WHAT IS ADVENTURE TRAVEL IN GREENLAND?

The core values of adventure tourism are what underpin tourism in Greenland. Growth in employment and income in the coming years will come from companies that think sustainably, take responsibility for culture and the environment and understand how to involve visitors in active experiences.

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KEY FACTS ON ADVENTURE TRAVEL

Between 2010 and 2014, the adventure tourism industry grew by 195%. Greenland has every opportunity to become part of this international trend which is generating more money for local communities and raising awareness of responsible tourism.

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ADVENTURE IN PRACTICE - GREENLAND OUTDOORS

Jens-Pavia Brandt’s company Greenland Outdoors specialises in combining kayaking, wildlife tours, storytelling, and hiking in the backcountry around Kangerlussuaq.

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ADVENTURE SEGMENTS IN GREENLAND

Visit Greenland's work with mapping and segmentation of tourists in Greenland is closely related to the definitions of adventure by the Adventure Travel Trade Association, and in this article we will explore how the two models are connected.

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ADVENTURE IN PRACTICE - INUK HOSTELS

Liisi Egede Hegelund offers a combination of accommodation and cultural encounters in a backcountry oasis right in the heart of Nuuk’s urban environment, and her concept shows how adventure in Greenland can be based just as much in urban settings as in the mountains.

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FRAMEWORK CONDITIONS AS A TOOL FOR ENHANCING VALUE

Natural and cultural resources are the building blocks for adventure tourism, and public-private collaboration on preservation and protection can create a platform for sustainable resource management and future business development.

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ADVENTURE IN PRACTICE - TRAVELLODGE GREENLAND

Travellodge Greenland in East Greenland has created strong adventure tourism products. It is now a growing business based on local knowledge, passion and a desire to make a difference in the local community.

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SHARED RESPONSIBILITY THROUGHOUT THE SUPPLY CHAIN

Partnership between companies in a supply chain can be critical for local and global implementation of business development based on sustainable and responsible business practice.

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ADVENTURE IN PRACTICE - PGI GREENLAND

PGI Greenland is a newly set-up company in the Disko Bay. In a busy market, PGI Greenland has found a niche in adventure-based tourism, developed in close collaboration with local logistics providers and an international partner.

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HUMAN RESOURCES AND ADVENTURE

Professional guides are one of a tour operator’s main assets. The guides must have specialised knowledge that can inspire and help the company’s clients in a way that is safe and responsible.

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ADVENTURE TRAVEL TRADE ASSOCIATION

Together with a few domestic operators Visit Greenland uses the global Adventure Travel Trade Association network to help promote the development of the adventure tourism industry in Greenland.

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