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 Adventure tourism assets

All businesses are part of a supply chain. In tourism, the supply chain often leads from the guides in a local community to multi-national tour operators. Tourism in Greenland, like all other destinations, is closely related to people and natural resources.

The raw materials of the industry are a common asset that requires stakeholders to collaborate in order to protect and develop them. The operators in adventure tourism therefore benefit from making use of overlapping business networks of which the vast majority of companies form a part at various levels.

Such informal and formal commercial partnerships create a natural platform for joint business development and can provide the basis for a set of principles and guidelines for sustainable and responsible business practice.

Ensuring responsible and sustainable growth has beneficial economic, social and environmental effects on local, regional, national and international levels. Even the smallest company in a chain is able to call upon large suppliers to make demands when it comes to environmental issues, local community involvement, and so on.

Mutual willingness to develop together also strengthens product development and product collaboration and reduces distances between those parts of the chain that sell the product or service and those that deliver it. This ensures that all levels in the process can reconcile and satisfy visitors’ expectations and experiences.

Common guidelines for sound business practice with a focus on sustainability may include, for example:

-       Conservation of natural resources

-       Protection of wildlife

-       Protection and promotion of cultural values

-       Collaboration with local communities

-       Use of local knowledge and resources

-       Active adaptation to climate challenges

-       Guidelines for waste management

-       Reducing CO2 emissions

-       Involvement in community development

In other words, adventure tourism does not automatically provide benefits simply by using the concept in marketing contexts. Implementing transformational initiatives and turning them into a business platform for all parts of the supply chain requires action, passion and collaboration.

Mutual willingness to develop together also strengthens product development and product collaboration and reduces distances between those parts of the chain that sell the product or service and those that deliver it.

Responsibility grows from personal attitudes and a vision for change.

Common practices are good business

Responsibility comes from a personal attitude and desire for change. The basic philosophy in this work can create a common framework of practice for the development of tourism which helps to deliver high-quality experiences.

However, companies that deliver responsible high-quality experiences do not just have their moral principles on a firm footing. Good practice also helps to promote positive attitudes to tourism in the local community and improves the operator’s reputation and recognition in the market locally and internationally.

This is because the operator is regarded as a responsible business which in turn can help attract competent staff and enhance the value of products throughout a supply chain.

In other words, taking responsibility for the partners in the same collaborative network brings benefits. This is because they are all involved in selling, developing and protecting resources which otherwise, in the worst case scenario, would be abused, run down and damaged.

Source: Rainforest Alliance og UNEP

READ THE OTHER STORIES IN THE ADVENTURE SERIES ABOUT GREENLAND

 

WHAT IS ADVENTURE TRAVEL IN GREENLAND?

The core values of adventure tourism are what underpin tourism in Greenland. Growth in employment and income in the coming years will come from companies that think sustainably, take responsibility for culture and the environment and understand how to involve visitors in active experiences.

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KEY FACTS ON ADVENTURE TRAVEL

Between 2010 and 2014, the adventure tourism industry grew by 195%. Greenland has every opportunity to become part of this international trend which is generating more money for local communities and raising awareness of responsible tourism.

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ADVENTURE IN PRACTICE - GREENLAND OUTDOORS

Jens-Pavia Brandt’s company Greenland Outdoors specialises in combining kayaking, wildlife tours, storytelling, and hiking in the backcountry around Kangerlussuaq.

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ADVENTURE SEGMENTS IN GREENLAND

Visit Greenland's work with mapping and segmentation of tourists in Greenland is closely related to the definitions of adventure by the Adventure Travel Trade Association, and in this article we will explore how the two models are connected.

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ADVENTURE IN PRACTICE - INUK HOSTELS

Liisi Egede Hegelund offers a combination of accommodation and cultural encounters in a backcountry oasis right in the heart of Nuuk’s urban environment, and her concept shows how adventure in Greenland can be based just as much in urban settings as in the mountains.

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FRAMEWORK CONDITIONS AS A TOOL FOR ENHANCING VALUE

Natural and cultural resources are the building blocks for adventure tourism, and public-private collaboration on preservation and protection can create a platform for sustainable resource management and future business development.

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ADVENTURE IN PRACTICE - TRAVELLODGE GREENLAND

Travellodge Greenland in East Greenland has created strong adventure tourism products. It is now a growing business based on local knowledge, passion and a desire to make a difference in the local community.

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SHARED RESPONSIBILITY THROUGHOUT THE SUPPLY CHAIN

Partnership between companies in a supply chain can be critical for local and global implementation of business development based on sustainable and responsible business practice.

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ADVENTURE IN PRACTICE - PGI GREENLAND

PGI Greenland is a newly set-up company in the Disko Bay. In a busy market, PGI Greenland has found a niche in adventure-based tourism, developed in close collaboration with local logistics providers and an international partner.

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HUMAN RESOURCES AND ADVENTURE

Professional guides are one of a tour operator’s main assets. The guides must have specialised knowledge that can inspire and help the company’s clients in a way that is safe and responsible.

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ADVENTURE TRAVEL TRADE ASSOCIATION

Together with a few domestic operators Visit Greenland uses the global Adventure Travel Trade Association network to help promote the development of the adventure tourism industry in Greenland.

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