Adventure Travel in Greenland
The Greenlandic Pioneering Nation brand and Visit Greenland's tourism development work sits on a platform of values based in responsible adventure tourism. In a series of 11 articles about adventure travel in theory and practice we paint a portrait of contemporary tourism in Greenland.
The Market Segmentation tool
This is a tool that teaches about the 11 market segments in Greenland. International partners can learn how to identify their clients as these types of tourists and learn how to tailor marketing content directly for their segment.
The Big Arctic Five brochure
With this, learn about and find inspiration from the Big Arctic Five attractions in Greenland:
Dog sledding, Whales, Ice, Northern lights and the Pioneering people.
The Promotion Tool
In this booklet you will find information about our new website functionalities, free-of-charge useful tools and information for your marketing material as well as new ways to make you more visible.
Advertising on Greenland.com
Greenland.com has more than 1,2 million visitors every year, with this figure having grown by more than 29 % during the last year and by 40 % compared to the year before. New initiatives are constantly being implemented that focus on generating traffic – both to the site itself, but more importantly to advertisers on the site.
Online Reputation Management
Find good advice in this Online Reputation Management booklet, which we created precisely to guide you through the process of discovering and managing your online reputation.
The Tourism Strategy 2016-19
The strategy is directed widely at all who work directly or indirectly with tourism, from the operators who meet the tourists directly to municipalities and administrations dealing with the framework conditions for tourism, as well as educational institutions that help to create and disseminate knowledge about the profession.
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