Pioneering Nation

The core Greenland narrative is about the relationship between nature and man. And the two central concepts are Powerful & Pioneering: How the powerful and untameable nature defines who and what Greenlanders are and how their society is structured.

The Greenlandic nature is powerful and immense. Wind, water and ice have rounded and abraded the country's ancient mountains and moulded them into majestic arctic landscapes marked by violent and austere beauty.

"How the powerful and untameable nature defines who and what Greenlanders are and how their society is structured."

'Be a Pioneer' is an invitation to all adventure travelers.

Natural forces have always dictated how the Greenlandic community has structured itself; a community that is the embodiment of adaptation and flexibility.

Nature has also left a clear mark on the local mindset—characterised by openness and action. The mindset of pioneers.

'Be a Pioneer' is an invitation to all adventure travelers.

Read about the brand in this brochure

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Download our branding toolkit.

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