Recording of international travellers in Greenland
Greenland has never had precise figures on tourism. Growth targets, estimates of tourist revenue and marketing activities have therefore been based on estimates.
Visit Greenland has developed a model for continuous collection of accurate figures on the number of tourists (based on the WTO definition) in Greenland based on country of residence, by recording data on all departing passengers on international flights from Greenland.
The project was initiated in 2014 and is implemented in collaboration with Greenland Statistics, The Department of Industry, Labor and Trade and with the airport authority Mittarfeqarfiit.
Visit Greenland has developed a model for continuous collection of accurate figures on the number of tourists.
Download the "Tourists in Greenland" pdf
Download the "Visitor Survey Report" pdf
Visit tourismstat.gl for statistics and information on segments in Greenland.
Data will be used nationally and regionally in relation to trend analysis on different markets, targeting and impact measurement of marketing activities and as baseline statistics for evaluating the economic importance of tourism to Greenland.
Data will also be paired with existing data from the segmentation studies in the various regions and accommodation statistics, and will provide a far better picture of tourism on regional and national levels.
From July 2014 registrations have been completed using hand-held barcode scanners. However, this system has not been optimal and is therefore replaced by iPad touch based systems in 2015.
In terms of setting up the system, an agreement has been made with Mittarfeqarfiit for the actual recording to be carried out by security staff at airports under the supervision of the airport managers.
Data is automatically transmitted to Greenland Statistics and they are in charge of data management and uploading new data to the statistical sections of tourismstat.gl.
This system of traveller registration gives us precise figures on the country of residence of every individual visitor and it will present us with an overview of how different markets are developing. By asking about the country of residence it is also be possible to separate those living in Greenland from those living in Denmark even if everyone in that group technically is a Danish citizen.
The registration results will be continuously supplied with new sample surveys to better understand i.e. average spending, the purpose of a trip, etc.
The recording system will provide us with exact figures on where tourists come from.
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